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The official publication of the widely successful Monster High franchise, owned by Mattel, which also includes consumer products such as stationery, toys, video games, movies and software.
In addition to all these products, there is also a magazine franchise with international editions sold in Germany, U.K., Spain, Brazil, U.S. and Mexico.
As the Art Director of the Mexican edition of Monster High Magazine, I was in charge of the launch of the publication, the generation of the graphic guidelines and the overall design of the first three issues.
Bauer Media Group/Mattel