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Medix is the leading pharmaceutical lab in the treatment of overweight and obesity.
This line of dietary supplements aims to help women fight diverse weight problems. However, the segment suffers from a lack of credibility due to the proliferation of untrustworthy brands that promise miraculous results with no scientific basis whatsoever.
So, the main goal was to create a brand family that conveys the lab’s scientific approach along with an appealing look that could attract even the most demanding consumer.